The article discusses how employer branding is currently going through a major transformation, akin to Henry Ford's Model T moment, wherein mass production became a reality. Employers have shifted their focus from attempting to recruit top talent to creating attractive employer brands that draw in interested candidates. This reflects a shift from 'outbound recruitment', based on seeking out potential employees, towards 'inbound recruitment', based on engaging interested individuals. The article argues that employer branding is paramount to succeeding in this new era, where job seekers evaluate multiple aspects of a company before deciding to apply or accept a job offer. Employer branding impacts not just recruitment, but also helps with employee engagement and retention, making it a key part of any company's business strategy.
