Generation Z, roughly defined as individuals born between 1997 and 2012, can be effectively engaged for recruitment purposes through social media app TikTok. According to Recruiting Daily, this platform allows recruiters to showcase their brand's culture in a fun, authentic, and visual manner. Generation Z actively uses this platform, already engaging with brands and influencers who use the app effectively. For companies wishing to employ this strategy, being on brand with relevance, authenticity, and consistency should be priorities. Furthermore, utilizing TikTok does not necessarily require a high budget or professional equipment, as this generation seems to value authenticity more than high production values. Important steps include setting targeted recruitment goals, creating content in line with your brand and audience, engaging with the community, using appropriate hashtags, and tracking results.
