The article emphasizes the importance of avoiding unproductive interview questions while recruiting. It criticizes cliché questions, such as "What is your greatest weakness?" instead advocating for more targeted, role-specific questions. It suggests that these unhelpful questions can disengage potential candidates and create a poor impression of the company. The author argues that better screening can be achieved by asking realistic and relevant questions about the job and the candidate's skills. The article further encourages employers to provide realistic job previews, use behaviour and situational questions, and provide feedback to candidates to enhance the recruitment process.
