Recruitment marketing strategies are expected to thrive and evolve by 2024, according to experts. The necessity for creativity in sourcing potential talent and the use of artificial intelligence (AI) are two main drivers influencing these future strategies. Workers are predicted to become more selective about where they work, and companies will need to make themselves more attractive to potential hires. The use of AI and machine learning will make the recruitment process more efficient, while also facilitating personalisation and social engagement. There is a growing need for recruiters to learn to manage robots as the trend towards automating mundane tasks continues to grow. Emphasis will also be on promoting a company's culture and values to lure talented professionals.
