Adapting to Change: The Implications of Indeed’s Shift Away from Organic Traffic

Apr 3,
Article main image
Indeed, a leading job board, is moving away from organic traffic by no longer providing free visibility for new jobs. Consequently, recruiters and employers must now pay for job ads to be seen on the site. This shift to a pure pay-for-performance model may impact the employability landscape, potentially consolidating job-seeking activity on fewer online platforms, and creating an environment that favors larger corporations capable of outspending smaller businesses. This change could also spur recruiters to diversify their advertising strategies and use a wider range of job boards in order to reach potential candidates.