Beyond the Buzzwords: Give Your Corporate Values Some Life

Apr 30,
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The discussed piece offers advice on effectively implementing corporate values. It suggests incorporating values into the company culture, internal processes, and employee behavior, rather than just stating them. This approach aligns businesses with their strategic goals, competitors, market, and customers. A company should design concise, clear, and memorable values that reflect its identity and are easy for employees to internalize. These should be incorporated into daily routines to enhance the organizational culture and make its values practical and meaningful. Moreover, to avoid value ambiguity, organizations need to determine the behaviors expected from their workers. Besides, communicating values externally assists in attracting and retaining talent. The article also outlines three main benefits of values-based hiring; better performance, lower turnover, and enhanced diversity.