This article discusses the importance of communicating employer brand to prospective hires to keep them engaged and eager to join the company. Employer brand is how a company is perceived, based on its beliefs, values, and mission. Employer branding can be done through many channels, such as job postings, emails, company websites, and social media platforms. An effective employer branding should be created based on a strategic plan, which involves gathering and analyzing data, defining the desired message, and measuring response and engagement. Companies should focus on creating content, stories, and activities that highlight their employer brand, and use visuals to create shareable, memorable content. Additionally, companies should be sure to use consistent messaging across all channels, and be proactive in responding to feedback. It is also important to focus on creating an emotional connection and engaging with individuals.