This article looks at creative marketing strategies for recruiting Generation Z. It notes that Gen Zers are more likely than older generations to respond to personalized connections with an employer. To effectively draw Gen Z candidates in, employers should strive to make their company mission and values known, provide job role specific career guidance, and tap into content. Offering video applications, providing relevant job search resources, and developing relationships with universities and college recruitment centers are also recommended resources. Lastly, the article notes the importance of understanding how Gen Zers communicate and forming open dialogue with the candidates.
