This article discusses how employers have lost their way when it comes to candidate experience. It explains this is in part due to the rapid change of technology, new tools constantly emerging, and a focus on quantity vs. quality in their hiring processes. The article focuses on how employers should focus more on creating quality through candidate experience - such as making sure candidates feel their application was actualized, connecting with them via an ATS, and giving them personalized feedback no matter the outcome. To achieve this, employers are urged to focus on the bigger picture, going back to basics, and engaging with the right people at the right time. In the end, employers should foster relationships and build a positive candidate experience to make sure candidates trust their brand - leading to the best talent and a successful hiring process.