This article outlines employment branding lessons from successful companies, such as Google, Warby Parker, Amazon, and Airbnb. Employment branding is the process of building an employer brand or corporate branding to attract and recruit potential employees. Companies use various strategies, such as listing unique job openings, creating personalized job postings, accurately reflecting job roles and responsibilities, investing in social media, and creating stories about job interviews experience, to boost their corporate profile and build better relationships with their potential employees. Furthermore, companies should also consider personalizing their employment branding strategies and providing a great applicants’ experience in order to stay ahead of the competition. By doing so, employers will be able to portray their business objectives, culture, and values to the people they are looking to hire and establish an authentic connection with the potential employees, ultimately helping them find the perfect fit for each job position.
