Strategies for engaging active and passive job candidates are outlined by executives from two recruiting firms. The approach to active candidates, who are actively looking for new roles, involves speed and transparency. This includes quick feedback after interviews and clear communication about the hiring process. Passive candidates, who are not actively job seeking, require a different approach. These candidates appreciate a personal and holistic employer brand story, an understanding of the company culture, and a well-thought-out long-term vision for their potential role. Continuous engagement and nurturing for potential fit in future are advised for passive candidates.
