The business-to-business (B2B) model can be reimagined to optimize talent management and employee experience in organizations, according to this piece published on ERE. With a refocused model, companies can account for potential changes in the market, identify the best talent for their needs, and establish strong working relationships with their employees. The article proposes that the "funnel" model used in B2B can be applied to human resources as it allows for flexibility and enables customization based on the company's needs. Further, the model can help human resources to organize talent pools, engage potential employees, create personalized career paths, and maintain relationships with former employees.
