This article discusses how companies can find tangible ways to make their company values more than just an abstract concept. It suggests companies create a mission statement around specific goals that can show employees what impact their hard work has on the company and the world. Rather than creating a simple list of values, companies should focus on helping employees connect the dots between their everyday decisions and the big picture. To make this connection more concrete, companies can focus on creating a clear brand identity, setting up measuring systems, and offering training and volunteering opportunities to their employees. Furthermore, they should customize their values for different departments and include recommendations from external sources to keep their values up to date. Putting these tangible strategies in place can help companies integrate their values into their organizational culture and spread their impact beyond their own walls.