This article examines how having a positive candidate experience is beneficial for a company's overall image. Companies should strive to treat candidates with respect and transparency throughout the hiring process. Doing so will help create a positive impression of the company with both past and prospective applicants, leading to improved engagement, goodwill, and an improved public reputation. Additionally, companies should look to reduce the amount of time it takes to complete the hiring process, and to ensure that constructive communication is maintained throughout. Companies should also strive to become more inclusive and diverse, with a focus on inclusion as a core business value. These steps will demonstrate to candidates that the company truly values them and will create a positive impression.