This article outlines how employers can create an authentic, clear brand image that resonates with their target market. It explains why employers should consider crafting an employer brand in the first place, and details the steps involved in creating one. It covers topics such as deciding on the target audience, creating a slogan or phrase that tells your story, researching the talent marketplace, leveraging existing talent advocates, and continuously monitoring and evaluating your employer brand. By following these steps, employers gain a competitive edge in the war for talent.
