This article explains how to create and use a candidate persona, a tool used in recruiting to help teams understand and engage effectively with potential candidates. A candidate persona is a semi-fictional representation of an ideal job candidate for a particular role. This includes traits, competencies, experiences, motivations, and values. The article outlines steps for researching and developing the candidate persona, and offers tips for leveraging the persona in the recruitment process. These tips include ensuring a call-to-action in job postings, using clearer job titles, and amplifying the employer brand. Additionally, the article provides tips for using candidate personas in recruiting platforms and interview processes.