This article explains how organizations can measure the return on investment (ROI) from using a chatbot in their recruiting process. It asserts that chatbots can significantly reduce a company’s cost-per-hire, as well as its time-to-hire. It suggests several metrics that can help organizations measure the effectiveness of their chatbot, including qualitative metrics such as user engagement, customer satisfaction, and customer service quality, as well as quantitative metrics such as cost savings and time savings. To determine ROI, results from the metrics should be compared to the costs associated with using a chatbot. The article concludes by encouraging organizations to be patient and persistent when measuring the ROI of a chatbot, as it can take time to see the full impact.
