This piece discusses the importance of personalizing recruitment processes to optimize engagement between recruiters and candidates. It emphasizes how a more tailored approach can enhance positive onboarding experiences by deepening the understanding of individual requirements. The author suggests that recruiters should consider utilizing AI to observe patterns and address candidate needs in an efficient manner. Additionally, creating a personal brand to represent a company's values and identity can make a positive impression on candidates. Processes should also be adapted to consider every candidate on an individual level, while making sure the communication is consistent and meaningful. Finally, the article recommends using assessment tools to identify workplace culture fit and measure skills, strengths, and potential. Adopting a personalized recruitment process should result in higher engagement, satisfaction, and retention rates.