Successful recruitment for gig talent calls for a creative approach. Gig workers are unique and often blend into the overall talent pool but can be sourced more efficiently with the right strategies. The article shares five innovative tactics for recruitment: utilizing an applicant tracking system (ATS) to find candidates who might be open to non-traditional work schedules; starting a talent community to facilitate communication and bring together like-minded candidates; building a strong social media presence to attract younger gig workers; using job boards that cater to specific kinds of gig work; and using an employee referral program to tap into the networks of current employees. It also highlights that recruitment tactics should align with the unique needs and behaviors of gig workers.
