This article explores the benefits of using a business' recruiting brand to create an atmosphere of allyship in the workplace. By making sure job postings and recruitment campaigns reflect the values of an organization, employers can set a tone of equality and acceptance that carry over into hiring practices and workplace management. Factors like salary pay inequity, diversity in hiring, and accessibility needs can all be addressed by using a hiring brand to promote allyship and create an inclusive work environment. Employers should ensure a "duty of care" to all stakeholders in recruitment, including employees, candidates and community, to ensure a strong level of allyship in order to foster a culture of success and inclusion.
