The article discusses how LinkedIn's new verification badges are intended to indicate user authenticity, however due to the ease of attaining them they are unable to provide the desired security. LinkedIn users can submit accounts to be verified, and are only required to input their name, phone number, and email address to receive the badge. As a result, the article questions whether the badges are a viable option for authenticating identity, and argues that for LinkedIn to really ensure account legitimacy, it must increase its verification process.
