Job fairs provide a great opportunity for recruiters to meet prospective hires face-to-face, but approaching them without clear goals can be a daunting task. This article provides strategies to maximize the recruitment efforts at job fairs: have a clear target audience, set long-term goals beyond immediate hiring, have a compelling story ready to tell prospective candidates, use the fair to engage with passive candidates, come prepared with a recruiting strategy, clearly communicate the recruiting team’s mission and values, and maintain communication after the job fair has ended. Utilizing these strategies can make for a successful job fair experience and result in quality candidates connected with ideal job opportunities.
