This article outlines the importance of communication and relationship-building with candidates throughout the recruitment process. It points out that even if a candidate isn't chosen for the position, if they have a good experience they may consider the employer down the road. The article advocates for sending timely and clear communication to candidates, such as responding quickly to their questions and showing appreciation for their time. It also suggests using automation to make the recruitment experience scalable and organized. Finally, employers are encouraged to use the opportunity to market their brand by engaging in effective dialogue about their culture, values, and engagement policies.
