This article discusses how social media has revolutionized recruitment strategies. It is no longer enough for companies to simply post job postings and wait for applicants; they must actively engage with potential employees across various social media platforms, using hashtags, targeted ads, and other strategies to reach them. Hashtags can also be used to organize conversations about recruitment and to promote events, allowing for richer exchange between employers and job seekers. What recruiters should expect in the future is shorter recruitment cycles, and increased transparency as companies provide potential applicants with more real-time updates on employment opportunities.
