Business leaders discussed tactics they use to recruit the best talent for their companies. These tactics include using data to optimize recruiting processes, focusing on employer branding and making sure talent acquisition is an executive priority. Social media can be used effectively by identifying potential candidates and creating engaging content to target them. Companies should also use job referral programs to quickly attract skilled individuals. To build company culture, leaders should incorporate activities and benefits that appeal to a variety of potential recruits. Offering candidates greater flexibility and enabling remote work can also be appealing. Lastly, many leaders discussed using personality assessments to find potential employees with desired traits.