This article discusses the importance of email marketing as a tool to boost success in the recruiting process. According to the article, email marketing is a crucial component of a long-term, individualized recruiting strategy, as it allows recruiters to communicate efficiently with a large number of potential applicants. Moreover, email marketing can help to build relationships with applicants, keep them engaged, and maintain their interest in the recruitment process. The article provides insight into the most effective ways of optimizing email marketing for recruitment, including personalizing emails, automating email broadcasts, and optimizing email content. Additionally, the article provides guidance on how to differentiate email content in order to keep candidates informed and interested. Finally, it provides advice on how to measure the effectiveness of email campaigns, as well as how to adjust emails accordingly.