Research studies reveal significant disparities in the experiences of professional and hourly candidates during their hiring process. According to a Talent Board's report, hourly candidates have a more positive application experience than professionals. However, the overall candidate experience, communication, and assessment process were found to be better for professionals. This disparity exists because recruiters prioritize creating better experiences for professionals over hourly workers, leading to lesser employer-branding efforts for the latter. This has started to change with a better understanding of the impact of candidate experience on hiring success.
