The article discusses the importance of using innovative recruitment strategies in the healthcare sector. It suggests that healthcare recruiters could better attract potential candidates by avoiding common pitches and instead personalizing their approach to fit individual candidates. The article emphasizes the value of understanding candidates' motivations, use of social media in recruitment, proactive outreach, and promoting the organization's culture or mission. The author encourages healthcare recruiters to differentiate themselves from competitors, not only to attract talent but also to offer a more positive candidate experience.