This article explores the six essential components of a successful talent marketing strategy. These components include research, effective hiring processes, the use of automated systems, content marketing, data, and online engagement strategies. By finding insights from the research, creating an effective process to find new workers, utilizing automated systems to help streamline hiring tasks, developing content to attract and engage users, collecting data from various sources to better understand the market, and engaging with potential talent online, an organization can create a comprehensive and successful talent marketing strategy.