Southwest Airlines has evolved its recruiting strategy over time to prioritize the experience of potential employees, or candidates. Recognizing that prospective hires comprise a significant part of their customer base, Southwest has taken a customer-first approach to recruiting, aiming to leave a positive impression on every candidate, whether hired or not. The company consistently communicates with applicants throughout the hiring process and aims to build strong relationships with its candidates. The airline has even developed a platform to improve transparency and communication during the hiring process. Southwest attributes much of its success to this candidate experience strategy, as it has supported their positive brand image and encouraged customer loyalty.
