Empathy Maps can be an incredibly helpful tool for employers who want to attract top talent. They provide a way of thinking about the needs and wants of potential applicants that helps to identify the characteristics, motivators, and life factors that might lead someone to take a job. The maps allow employers to tailor recruitment and hiring activities, interview questions, job descriptions, and overall employer branding that best reflect the needs of these individuals. By understanding what drives potential employees, hiring managers can better positioned themselves to engage and attract these individuals, leading to better overall hiring decisions.
