This article emphasizes the importance of using social recruiting in your talent strategy in order to make sure you are proactive in recruiting qualified candidates. Social recruiting should be implemented when you are looking for new candidates, when there is a limited talent pool, or when you are looking for a specific set of skills. Having a focused strategy for finding the right candidates can help maximize the efficiency of the recruiting process. Companies should also ensure they are utilizing the most up-to-date tools in order to seek out the best candidates. Additionally, since social media is constantly evolving, companies should review their social recruitment strategy on a regular basis.