This article looks at how best to avoid disappointed clients when an assistant they thought they were hiring turns out not to be the one who is working on their project. The author suggests that business owners be as explicit as possible when specifying who they are hiring, and inform clients of any changes upfront. Being transparent and open about any switches in personnel helps foster stronger client relationships. Additionally, representing an assistant's areas of expertise and skill sets can help clients confidently delegate tasks. Overall, this article suggests that communication is the key to making sure clients have positive experiences.
