This article promotes the inclusion of one specific employee survey question that could provide recruiters with valuable insight into the success of their recruitment process: "How did you learn about us?" By understanding where and how a candidate discovered a job opportunity, recruiters can better analyze and optimize their recruitment strategies, focusing on the most effective methods of advertising and targeting the best sources of talent. Additionally, this data can help recruiters avoid devoting resources to strategies and sources of potential hires that are not proving to be successful.
