This year's holiday hiring season may be especially challenging as organizations evaluate operational costs in the face of the COVID-19 pandemic. Companies are weighing the cost of human capital against technological investments as they contend with fast-changing consumer needs. Recruiting and retention strategies are being revised in response to remote work and virtual hiring, along with the uncertain job market. Job seekers must also adjust their expectations to the new reality, including applying for roles that may differ from their traditional career path. Ultimately, the 2020 holiday hiring season will require a high degree of flexibility from employers and employees alike.