This article highlights that while it is often assumed that everyone in the recruiting industry should be passionate about it, this is not necessarily the case. The author notes that while recruiters should be dedicated and find meaning in their work, they do not need to be passionate or possess an intrinsic, deep, profound love for recruiting. They simply need to be aware of the value it brings. Furthermore, recruiters should be passionate about the bigger picture - understanding the how the work they do impacts the entire organization. Lastly, the article outlines how recruiters can use their recruitment knowledge and skills to implement strategies with an eye on boosting efficiency and effectiveness.